Starting tomorrow, all Google Universal Analytics services will be discontinued
30.06.24
As already announced a little less than a year ago, from July 1, 2024, Google Analytics 4 resources will completely replace Universal Analytics resources. After this date, the company will stop all services and APIs within Universal Analytics. Therefore, the linked resources can no longer be accessed using Google Analytics and the corresponding APIs. If you haven’t yet migrated to Google Analytics 4 resources, please do so as soon as possible by following the instructions in the data transfer guide.
To keep access to Universal Analytics resource data, you must download or export it separately. If this is not done using one of the methods described in the Google Analytics Help Center, the data will be permanently deleted and cannot be recovered. If you plan to export historical data from Universal Analytics 360 using the BigQuery integration, Google strongly recommends that you do so immediately.
Universal Analytics data and settings that users have viewed or used through integration with products for advertisers, publishers, etc. will be unavailable when the Services are discontinued.
New conversions will no longer be tracked for Universal Analytics eCommerce goals and transactions (including linked advertiser accounts). When these conversions are used in conjunction with Smart Bidding, it can affect the performance of ad campaigns.
Universal Analytics audience lists will be closed, so the reach and effectiveness of advertising campaigns may decrease.
API requests related to Universal Analytics resources (including requests to delete Universal Analytics data via the User Deletion API) will be rejected. Additionally, Universal Analytics data will not be displayed in API-based tools (such as Looker Studio).
You can submit a request to export and populate historical data from Universal Analytics 360 resources to BigQuery only until June 30, 2024 (inclusive). All exported data will be available in BigQuery after this date.
Attribution projects available as part of the beta version of the relevant Google Analytics feature will be removed.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A6 Pro smartphone review: ambitious
0 
Creating new mid-range smartphones is no easy task. Manufacturers have to balance performance, camera capabilities, displays, and the overall cost impact of each component. How the new Oppo A6 Pro balances these factors is discussed in our review.
One UI 8.5 Gives Older Samsung Phones a New Lease on Life — Here’s What the Update Brings
0 
One UI 8.5 brings features once exclusive to Samsung’s newest flagships to older Galaxy devices. But can the update really make the Galaxy S22, S23 and S24 feel closer to the Galaxy S26 experience? Here’s what actually changes after installing the new firmware.
OneXPlayer X2 Mini Pro combined the functions of a game console and a mini-laptop
The developer of One Netbook took a big step forward and announced on the Indiegogo platform a fundraiser for a device called OneXPlayer X2 Mini Pro.
A summer of mass layoffs: the gaming industry is preparing for a new wave of layoffs
The gaming industry is once again entering a period of massive turbulence. Against the background of the usual reductions in large publishing houses this summer, the situation may worsen.