Smartphone market in 2025: Honor in the top five for the first time
03.03.26
By the end of 2025, smartphone shipments in Europe will have decreased by 1% to 134.2 million units, according to data from analytics firm Omdia.
Analysts attribute the decline in demand to a slowdown in device upgrades and the entry into force of new EU requirements—ecodesign rules and the mandatory use of USB-C.
Samsung maintains leadership, Apple sets new record
Samsung remains the market leader. The company sold 46.6 million smartphones in a year. The Galaxy A16 and Galaxy A56 models made a significant contribution to the second half of the year.
Apple took second place, increasing sales by 6%. The company’s share reached a record 27% of the European market.
The top five largest manufacturers also included:
- Xiaomi — 16% of the market and 21.8 million units shipped, down 1% from last year;
- Motorola — 6%;
- Honor — 4% and 3.8 million devices. This is Honor’s first year in the top 5.
Best-selling models
The mid-range Galaxy A56 was the most popular smartphone in Europe in 2025. The list of best-selling devices also included the Galaxy A16, Galaxy A36 5G, and Galaxy S26 Ultra.
The remaining six spots in the top ten were occupied by models from Apple’s iPhone lineup.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A6 Pro smartphone review: ambitious
0 
Creating new mid-range smartphones is no easy task. Manufacturers have to balance performance, camera capabilities, displays, and the overall cost impact of each component. How the new Oppo A6 Pro balances these factors is discussed in our review.
One UI 8.5 Gives Older Samsung Phones a New Lease on Life — Here’s What the Update Brings
0 
One UI 8.5 brings features once exclusive to Samsung’s newest flagships to older Galaxy devices. But can the update really make the Galaxy S22, S23 and S24 feel closer to the Galaxy S26 experience? Here’s what actually changes after installing the new firmware.
The Asus Zenbook DUO laptop with two 3K 144 Hz screens, two 99 Wh batteries, and Intel Core Ultra 9 Series 3 was introduced in Ukraine.
ASUS announced the start of sales in Ukraine of a new generation of the Zenbook DUO laptop (UX8407)
Gamepad as a car: an enthusiast made the Steam Controller drive on the surface
Developer Very Lazy Pixels has made the updated Steam Controller move across smooth surfaces like a radio-controlled car in real time.