Meta has sold 2 million Ray-Ban smart glasses since 2023
20.02.25
Sales of Ray-Ban smart glasses, created by Meta in partnership with EssilorLuxottica, have exceeded 2 million units since their release in 2023. The manufacturer plans to increase annual production volumes, as reported by UPload.
EssilorLuxottica CEO Francesco Miller shared sales results during the financial report for the fourth quarter of 2024, noting that the product has been successful. He emphasized that the number of users who continue to wear glasses every day is growing.
The company intends to increase production to 10 million units by the end of 2026. At the same time, Meta is actively investing in marketing support for Ray-Ban, including advertising with the participation of celebrities during the Super Bowl.
EssilorLuxottica is counting on Meta’s marketing initiatives to contribute to further sales growth in 2025. In addition, the company recently appointed the former CEO of luxury retailer The RealReal as vice president of wearables retail.
Meta is already working on a new generation of Ray-Ban sunglasses that will feature a built-in display and is expanding its product to new markets. Other wearables are also in the works, including new eyewear models and wireless headphones.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A6 Pro smartphone review: ambitious
0 
Creating new mid-range smartphones is no easy task. Manufacturers have to balance performance, camera capabilities, displays, and the overall cost impact of each component. How the new Oppo A6 Pro balances these factors is discussed in our review.
Acer Nitro Lite 16 (NL16-71G) laptop review: versatile and attractive
0 
The 2025 Acer Nitro Lite 16 features an interesting case design, gaming accents, and proven components. Let’s take a closer look at its features.
MWC 2026: Lenovo ThinkBook Modular AI PC Concept unveiled – detachable display, Bluetooth keyboard, USB-A, USB-C and HDMI ports Bluetooth laptop Lenovo MWC
Lenovo introduces new ThinkBook Modular AI PC Concept, combining a detachable second display and interchangeable ports
Apple MacBook Neo with iPhone 16 Pro processor costs $599 Apple iPhone laptop processor
Apple introduced the affordable MacBook Neo laptop. It received the A18 Pro mobile processor, which was previously used in the iPhone 16 Pro and iPhone 16 Pro Max.