Google will prohibit tracking using advertising identifiers unless users opt-in
08.06.21
Google will prohibit apps from tracking advertising identifiers unless users have personally consented to it. Experts believe that this is an attempt by Google to compete with Apple, which in April by default blocked app developers from accessing the unique device identifier.
According to the publication, on June 3, the company wrote in an email to app developers on Google Play that it wants to “give users more control over their data and help improve security and privacy.”
Android users can already opt out of personalized advertising, but developers have been able to bypass these settings through alternative device identifiers. Now Google is fighting them.
According to AdExchanger, apps could use the ID for non-advertising purposes such as analytics and fraud prevention, but next month (July) Google will talk about an “alternative solution” for those purposes.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Top tech events and news in 2024
0 
The editorial staff of the hi-tech.ua website continues to cover all significant technological events of 2024 – from new games and technologies to the next smartphones and electric cars. We have already become accustomed to the fact that the audience is interested in a variety of topics – we see here both interest in the next budget smartphone and an armored vehicle from the USA
OnePlus Ace 5 and 5 Pro get Snapdragon 8 Elite, 120 Hz screen and 6415 mAh battery OnePlus Qualcomm smartphone
OnePlus Ace 5 Pro is powered by a Snapdragon 8 Elite processor, 12-16 GB of LPDDR5X RAM, and up to 1TB of UFS 4.0 storage
2024 Steam statistics: 19,000 games released, 25 billion hours played games statistics
Developers released 18,825 games, a 24% increase from last year. Of these, 14,888 are classified as restricted, meaning they don’t meet certain criteria.