Google will prohibit tracking using advertising identifiers unless users opt-in
08.06.21
Google will prohibit apps from tracking advertising identifiers unless users have personally consented to it. Experts believe that this is an attempt by Google to compete with Apple, which in April by default blocked app developers from accessing the unique device identifier.
According to the publication, on June 3, the company wrote in an email to app developers on Google Play that it wants to “give users more control over their data and help improve security and privacy.”
Android users can already opt out of personalized advertising, but developers have been able to bypass these settings through alternative device identifiers. Now Google is fighting them.
According to AdExchanger, apps could use the ID for non-advertising purposes such as analytics and fraud prevention, but next month (July) Google will talk about an “alternative solution” for those purposes.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A6 Pro smartphone review: ambitious
0 
Creating new mid-range smartphones is no easy task. Manufacturers have to balance performance, camera capabilities, displays, and the overall cost impact of each component. How the new Oppo A6 Pro balances these factors is discussed in our review.
In-Ear headphones Active Noise Cancellation: how Oppo eliminate noise
0 
In-ear headphones remain one of the most popular form factors due to their lightweight design. However, this design is considered one of the most challenging to implement active noise cancellation (ANC). We’ll explain how Oppo solved this problem.
Flyer G1 Upstreet TR:CF 7.63: Carbon Frame and Pinion Tech Define This Premium E-Bike
Flyer has unveiled a new premium e-bike featuring an innovative Pinion transmission system. The model boasts a carbon fiber frame and a range of features for comfortable urban and off-road riding.
ZecTrix Note 4 Surfaces as a Compact E-Ink Productivity Hub
The ZecTrix Note 4 is a new compact E-Ink display for automating daily tasks. The device features wireless connectivity and customization options via open-source software.