YouTube in the US is watched more often on TVs than smartphones
14.02.25
YouTube CEO Neil Mohan announced that TVs have officially become the primary device for viewing content on the platform in the US, overtaking smartphones. He called the event proof that YouTube is transforming into the “new TV”. Unlike traditional TV channels, YouTube remains an interactive platform that combines short videos, podcasts, live broadcasts and classic content, including sports broadcasts and talk shows.
YouTube maintains its leading position among streaming services and regularly takes first place in the Nielsen’s Gauge rating, ahead of competitors such as Netflix. Viewing on TVs has become a strategic direction for the platform, and the number of subscribers to the YouTube TV service has exceeded 8 million.
The platform actively covers major events – from US election campaigns to viral interviews and entertainment shows. Plans include expanding support tools for podcasters, improving monetization and convenient content search.
The development of generative AI is aimed at helping content creators, including automatically generating ideas, titles and thumbnails for videos. Among the new features is an auto-dubbing tool that translates videos into different languages and provides 40% of views of dubbed videos. YouTube continues to strengthen the platform’s position for covering major events, including the Olympics, the Super Bowl and world championships in various sports.
The focus on television viewing and the development of tools for content creators confirms YouTube’s intentions to consolidate its influence and take a strong place in the field of digital broadcasting.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
NVIDIA GeForce RTX 50 series graphics cards – when pure performance is no longer enough
0 
NVIDIA introduced the Blackwell architecture, which became the basis for the GeForce RTX 50-series video cards. It made it possible to make a number of algorithms and technologies even more efficient. For example, DLSS and Frame Generation reached a new level, generating frames even better. Let’s talk about the updates in more detail
Kyivstar will launch Starlink-based satellite internet by the end of 2025 events in Ukraine Kyivstar
Ukraine may become the first European country where Starlink mobile satellite communication will be launched.
Kingston releases NV3 NVMe SSDs in M.2 2230 format Kingston memory drive SSD
Kingston Technology expands NV3 NVMe line with new versions in compact M.2 2230 form factor