The cell operator life:) becomes lifecell

On January 19, 2016, at a press conference, company representatives summed up the operator’s 10-year work on the Ukrainian market and presented a number of changes. The most noticeable is the rebranding, as a result of which now instead of life:) we will have lifecell.

The chief executive director spoke at the event
Burak Ersoi, head of the marketing communications department Anton Shcherbina, acting head of the corporate marketing department Natalia Lymar and director of customer experience management Artur Arevshatyan.

Chief executive director Burak Ersoi

It was noted that the operator has achieved a lot over the past 10 years. The company was the first on the market to introduce a UAH 0 tariff for calls within the network, the first to offer affordable roaming and offer users EDGE+ and 3G+ technologies.

It was especially emphasized that in order to obtain the highest speed of data transfer in 3G networks, the company purchased the most expensive lot last year. Now it allows to offer a wide range of services aimed primarily at smartphone owners.

In 2015, 15 regions were covered by 3G service. In 2016, there are plans to add 11 more regions of the country

Today, the operator is transforming into Ukrainian Tukcell. At the same time, according to those who spoke, the changes are very significant and are not limited to the logo, in which the union of life and Turkcell gave lifecell. Three key changes were noted during the rebranding: to fully meet the requirements of the audience, to make 3G+ technology available to all subscribers, to improve the quality of services by borrowing the best technologies and innovations of Turkcell. The slogan of the company now sounds: Connect the future.

It is expected that the rebranding will strengthen the operator’s position in the business segment. The new 3G network, along with high reliability and speed, already provides a flexible payment system that allows you to manage costs and increase business efficiency in real time. The proposed solutions for mobile marketing, the use of cloud technologies and other services will improve the efficiency of business subscribers and contribute to the digital transformation of enterprises.

For individual users, company representatives promised high-quality mobile Internet at an affordable price. The main focus will be on further increasing the number of subscribers with smartphones and popularizing ways to use them effectively.

The operator’s target audience will now be divided into segments unrelated to age and regional affiliation. The basis is the most diverse needs

The operator pays great attention to the research of subscribers’ opinions and their assessment of the quality of the service. According to the speakers, this helps create the right environment and atmosphere to take full advantage of the services offered.

It is interesting that from now on the operator will not have customer service centers, more precisely, absolutely all stores will now offer the most complete range of services, becoming closer to subscribers. Visitors will be able to solve all questions there, and device samples will not be hidden behind glass.

The concept of new stores presupposes the creation of a demo zone open to all

The first such store has already opened in Kyiv on Moskovskiy Prospekt. It is planned to launch 10 more in the near future, and within a year all 192 existing stores will be converted.

Anton Shcherbina, head of the marketing communications department

Artur Arevshatyan, Director of Customer Experience Management