Sony’s new Mini LED, OLED and LED TVs in 2024 have received improved picture processing algorithms

Sony Bravia XR A75K

Sony has updated its line of Mini LED, OLED and LED TVs for 2024. The top-of-the-line Bravia 9 features325% more dimmable zones than the 2023 X95L. Peak brightness has increased by 50% compared to the same X95L. At the same time, the new TV consumes 20% less energy than its predecessor.

New TVs feature XR Backlight Master Drive, which automatically determines how best to use existing LEDs. Information processing is carried out by a new chip created by Sony specifically for Mini LED technology.

In addition to Dolby Vision across the range, all of the new TVs except the entry-level Bravia 3 support Netflix Adaptive Calibrated Mode and the new Prime Video Calibrated Mode. This allows the TV to automatically optimize the picture for movies, TV series and sports broadcasts.

The Bravia 9 speaker system has an additional pair of upward-firing tweeters, which should improve surround sound delivery.

The new Sony Bravia 9 TV starts at $3,299.99 for the 65-inch model. The 75-inch and 85-inch versions cost $3,999.99 and $5,499.99, respectively.


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