Samsung remains the leader in the TV market for the 19th consecutive year
14.03.25
Samsung Electronics has once again become the leader in the global TV market in 2024, confirms the report of the analytical company . The company has held this position since 2006, when it first became the industry leader.
Samsung’s market share was 28.3% of all TVs sold. In the premium segment of devices costing more than $ 2,500, the company controls 49.6% of the market, and among TVs with a diagonal of 75 inches and more, it occupies 28.7%. In the category of QLED and OLED models, Samsung’s share was 46.8% and 10%, respectively. Sales of the company’s OLED TVs reached 1.44 million units, which is 27.3% of the global market.
Earlier, Samsung also announced its leadership in the soundbar segment according to the results of 2024.
According to Omdia, in 2024:
- 28.3% of all TVs sold worldwide were manufactured by Samsung.
- In the premium segment (over $2,500), the company’s share was 49.6%.
- Among super-large models (75 inches and larger), Samsung holds 28.7% of the market.
- In the QLED and OLED TV categories, Samsung holds 46.8% and 10%, respectively.
- The company’s OLED TV sales reached 1.44 million units, which corresponds to 27.3% of the total market.
Samsung also previously announced that it had become the largest soundbar brand in 2024.
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