Nike used AI to develop the new A.I.R. for the Olympic Games in Paris
21.04.24Nike has unveiled a new collection of hyper-futuristic sports shoes called “A.I.R.” (Athlete Imagined Revolution), designed specifically for its top athletes ahead of the 2024 Olympic Games in Paris. Among the athletes for whom these prototypes were created are celebrities such as Kylian Mbappe, Sha’Carrie Richardson and Victor Vembanyama.
The collection includes 13 prototypes that will not go on sale. These models stand out for their extreme design and use of advanced technology. For example, Richardson’s sneakers feature a spiral-shaped fabric that wraps around the ankle, while Mbappe’s sneakers feature a clear “fin” on the back.
The design process involved interviewing athletes and analyzing their ideas using artificial intelligence. Nike describes this collection as an “imagined athlete revolution”, a reference to their famous Air technology.
In addition to the futuristic shoes, Nike also unveiled enhanced AR statues of athletes, a preview of the new Olympic uniform and other innovations at the Paris presentation. Among the guests of the event was rapper Travis Scott.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A40m (CPH2669) smartphone review: beginning
The Oppo A40m smartphone is pleasantly impressive with its design and a set of some components that make it a confident lower-middle-class model. Let’s look at the details
Pocketbook introduced a wall painting-screen Bluetooth CES display PocketBook
PocketBook InkPoster is controlled via a special app and supports Bluetooth and WLAN connectivity
Honda 0 SUV concept will go in production version in 2026 car Honda
A year ago, Honda introduced the Honda 0 Series Saloon Concept, which hinted at a possible direction for the brand’s electric vehicles.