Nike used AI to develop the new A.I.R. for the Olympic Games in Paris
21.04.24
Nike has unveiled a new collection of hyper-futuristic sports shoes called “A.I.R.” (Athlete Imagined Revolution), designed specifically for its top athletes ahead of the 2024 Olympic Games in Paris. Among the athletes for whom these prototypes were created are celebrities such as Kylian Mbappe, Sha’Carrie Richardson and Victor Vembanyama.
The collection includes 13 prototypes that will not go on sale. These models stand out for their extreme design and use of advanced technology. For example, Richardson’s sneakers feature a spiral-shaped fabric that wraps around the ankle, while Mbappe’s sneakers feature a clear “fin” on the back.
The design process involved interviewing athletes and analyzing their ideas using artificial intelligence. Nike describes this collection as an “imagined athlete revolution”, a reference to their famous Air technology.
In addition to the futuristic shoes, Nike also unveiled enhanced AR statues of athletes, a preview of the new Olympic uniform and other innovations at the Paris presentation. Among the guests of the event was rapper Travis Scott.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A6 Pro smartphone review: ambitious
0 
Creating new mid-range smartphones is no easy task. Manufacturers have to balance performance, camera capabilities, displays, and the overall cost impact of each component. How the new Oppo A6 Pro balances these factors is discussed in our review.
Top news of 2025 on hi-tech.ua
0 
Our editorial team traditionally sums up the results every year. We recently showcased the editors’ top devices. Now it’s time to share the top news stories from hi-tech.ua in 2025.
Battlefield 6 lost 90% of active players games statistics
After a successful launch, Battlefield 6 has seen a noticeable decline in the number of active Steam users. NotebookCheck has noticed this by analyzing SteamDB statistics.
HP OmniBook, OmniStudio X and Chromebook unveiled at CES 2026 CES computer HP laptop
At CES 2026, HP announced a complete overhaul of its consumer portfolio. The manufacturer announced a transition to a new concept focused on “experiences ready for excitement.”