Canalys: the smartphone market decreased by 3%, only Apple increased sales
01.03.24
The latest research by Canalys analysts indicates that smartphone shipments to the European market (excluding the Russian Federation) decreased by 3% year on year, amounting to 37.8 million units in the fourth quarter of 2023.
After falling behind Samsung for a long time, Apple returned to first place, increasing sales 1% year over year to 12.4 million units. Samsung took second place with a 12% decline in sales to 10.8 million units, which was offset by stable shipments of S-series models and mid-range A-series smartphones.
Xiaomi remained in third place, despite a decline of 10% to 6.0 million units thanks to positive dynamics in Central and Eastern Europe. Motorola and HONOR rounded out the top five with shipments of 2.0 million and 1.1 million units, posting extraordinary growth rates of 73% and 116% year over year, respectively.
Analysts believe Apple will try to take advantage of the upcoming upgrade cycle, including exploring new routes to market to ensure consumers can buy an iPhone. In Samsung’s case, the priority remains the premium S series and foldable devices, as well as testing a service-based subscription model.
Outside the top three, the manufacturer landscape has changed significantly in 2023.
Don't miss interesting news
Subscribe to our channels and read announcements of high-tech news, tes
Oppo A6 Pro smartphone review: ambitious
0 
Creating new mid-range smartphones is no easy task. Manufacturers have to balance performance, camera capabilities, displays, and the overall cost impact of each component. How the new Oppo A6 Pro balances these factors is discussed in our review.
In-Ear headphones Active Noise Cancellation: how Oppo eliminate noise
0 
In-ear headphones remain one of the most popular form factors due to their lightweight design. However, this design is considered one of the most challenging to implement active noise cancellation (ANC). We’ll explain how Oppo solved this problem.
Official: Modular Fairphone 6+ Debuts with Snapdragon 7s Gen 4 and U.S. Availability
Fairphone has introduced the updated 6+ model. The new version features increased RAM, a new processor, and marks the brand’s official entry into the U.S. market.
Ukrainian Studio Launches Realistic Air Defense VR Simulator
Air Defence Simulator VR from Ukrainian developer LemmoLab challenges players to master the role of an air defense operator.