OnePlus and Realme merger: what will change for us?

The merger of OnePlus and Realme is becoming one of the biggest news in the mobile technology market. There has been a lot of controversy surrounding both companies in recent months, and a new report from China sheds light on their future fate. According to the well-known insider Digital Chat Station, after a long discussion, it was decided to combine the two brands into a single structure, which will optimize resources and synchronize the development strategy in the global market.

Overview of the situation and reasons for the merger

The decision to merge OnePlus and Realme was dictated by the desire to consolidate capabilities within the holding. Insiders report that control of the merged division is passing into the hands of OnePlus China President Li Jie. In the new hierarchy, he will report directly to Pete Lau (Liu Zuohu), who holds the position of Chief Executive Officer in the brand management structure. This move indicates the desire of brand owners to create a clearer chain of command and eliminate internal competition.

Characteristics and structure of the manual

The new business unit received a clear management structure. In addition to Li Jie, Wang Wei, the former vice president of Realme, who is now expected to become deputy general manager of the new structure, will take a key role in the project. Such a personnel reshuffle confirms that the merger is a deep integration process and not a formal change in the status of brands.

Features of merging and preservation of identity

One of the most important nuances is that despite the merger of operations, both OnePlus and Realme intend to maintain their own brand identity. According to available data, both brands will combine internal processes:

• General product development and research base;
• Joint planning of device release schedules and roadmaps;
• Separation of shared resources and software development;
• Unified marketing and service support for both sub-brands.

This actually means that while maintaining different names on the boxes, the filling, technology and software shell of smartphones will become even more unified.

Merger date and what will happen on the market

Currently, the integration process has already begun in relation to both domestic Chinese operations and global divisions of the companies. The exact date for the completion of all stages of “perestroika” has not been reported, but experts expect that we will see the results of the merger in the coming cycles of announcements of new smartphone models. At the moment, neither OnePlus nor Realme have provided official comments regarding the insider report.

Is it worth buying smartphone brands now

Merging resources usually leads to improved service and software quality by consolidating the engineering workforce. Shoppers need not fear that one of the brands will disappear: they will remain on store shelves as different product lines aimed at different audiences. The collaboration will allow Realme to use OnePlus’ flagship developments, and OnePlus to expand its influence through Realme’s marketing tools.