Which messengers are currently the most popular in Europe

During the pandemic, the demand for messengers has increased many times, allowing remote work, study, meeting with friends without leaving home. In Europe, since the introduction of restrictions, interest in messengers has increased 7 times – this is stated in the research of Picodi.

WhatsApp became the undisputed European leader – it is chosen most often in 22 countries. This program occupies the first line of the rating in the territory from Portugal and Spain to Germany.

In 14 countries, the Zoom program is most often used. The program is in great demand in Ukraine, Moldova, northern Europe (Great Britain, Norway) and some Baltic countries (Lithuania, Estonia).

Skype is preferred in Poland, Slovakia, Hungary and Greece.

Viber is most popular in Belarus, Bosnia and Herzegovina, Montenegro and Serbia.

Microsoft Teams – in Bulgaria, Croatia, Georgia and Liechtenstein. And only Danish people prefer Google Meet during the pandemic.

It should be noted that the study does not identify any groups of users by profession and interests that used certain messengers. It is noted that the rating is based on a comparison of the number of requests for 19 video messengers in the Google search engine (based on archived data from the Google Keyword Planner service).