WhatsApp will start showing ads
24.06.25
Meta has officially confirmed the introduction of advertising in the WhatsApp messenger. Advertisements will appear in the “Updates” tab, where statuses and channels are displayed. According to the company, this tab is used daily by about 1.5 billion people around the world.
Advertising will be presented in two formats. First, ads designed to promote interesting channels within WhatsApp will begin to appear in the “Status” section. Secondly, so-called promo channels will appear – advertising pages with which brands will be able to promote content and recruit subscribers.
Meta also introduced a paid subscription to channels, which will allow users to receive exclusive updates. WhatsApp advertising and subscriptions will be limited only to the “Updates” tab and will not affect personal chats, calls and group correspondence.
The company emphasizes that advertising materials will be personalized based on the user’s language, region and activity. If you link to Meta Account Center (e.g. Facebook or Instagram), your ad settings may use data from other services.
The new features will be rolled out in phases over the coming months.
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