Virtual intimacy over reality: AI relationships gain traction in China

Interest in AI-powered chatbot services is growing in China, with users increasingly treating them as romantic partners. According to The New York Times, this trend is unfolding alongside government efforts to influence demographic dynamics.

Many users are moving toward regular and long-term interaction with virtual characters. Conversations go beyond neutral exchanges, covering personal topics, emotional states, and everyday experiences. Chat histories are preserved, while interaction scenarios often extend to simulated shared life, including marriage and raising children.

Personalization and sense of presence

AI companions are designed as distinct digital personas with predefined traits. Users can adjust their behavior, shaping communication style and responses to different situations. Interactions are frequently built around roleplay, reinforcing a sense of immersion.

Some platforms offer not only text-based replies but also voice interaction. At the same time, these services are designed to sustain prolonged engagement, with minimal topic restrictions as long as content complies with platform rules.

Scaling and market momentum

The rapid adoption of artificial intelligence technologies in China has accelerated the expansion of digital companion services. Within a short period, numerous platforms focused on emotional interaction and virtual partner creation have entered the market.

Developer MiniMax, behind the Xingye app, was valued at over $600 million following its listing in Hong Kong. Combined with the global version of Talkie, these services reached a total of 147 million users as of September.

Demographic concerns and regulation

Chinese authorities view the spread of such digital practices as one of the factors that may complicate efforts to boost birth rates. The country is already experiencing some of the lowest demographic indicators in recent decades.

In response, additional regulatory measures are being discussed. These include mechanisms to detect signs of user dependency, as well as tighter oversight of communication content in line with existing requirements.