A turning point for Apple: Tim Cook steps down as CEO — new leadership to take over

Apple is entering one of the most significant leadership transitions in recent years. Long-time CEO Tim Cook has announced his departure after more than a decade in the role, during which he shaped the company’s strategy and guided its evolution in the post-Jobs era.

Departure timeline and new role

Tim Cook will officially step down as CEO on September 1, 2026. He took over leadership in 2011 following Steve Jobs and has since led the company through a period of major transformation.

At the same time, Cook will not leave Apple entirely — he will transition into the role of Executive Chairman of the Board, ensuring continuity and a smooth transfer of leadership.

Who will become the new CEO

The position of CEO will be taken over by John Ternus, currently responsible for hardware engineering. Within the company, he has long been considered one of the most likely successors.

His appointment reflects Apple’s strategy of promoting internal leaders who are deeply familiar with the company’s product philosophy and corporate culture.

Cook’s leadership legacy

During his tenure, Tim Cook led Apple to significantly strengthen its global position. Under his leadership, the business expanded not only in scale but also structurally, with rapid growth in services, an expanded product lineup, and a market valuation surpassing $4 trillion.

Cook managed to maintain stability after the Jobs era and successfully adapt the company to evolving market conditions.

A planned leadership transition

The CEO change is part of a carefully planned succession strategy, designed to minimize risks and maintain operational stability during the transition.

The appointment of a new leader may mark the beginning of the next phase in Apple’s evolution, as the company seeks new growth opportunities and adapts to an increasingly dynamic competitive landscape.