$57 billion on the iPhone and a new high: how Apple survives the shortage of chips

Apple officially presented its financial results for the second quarter of 2026, demonstrating impressive resilience in a difficult market. The main driver was Apple’s iPhone revenue, which rose 22% to $57 billion. This came despite lingering processor shortages and supply chain challenges, as reported by Tim Cook. According to him, the demand for the brand’s smartphones now significantly outstrips production capabilities.

Review of financial indicators for the second quarter of 2026

The total turnover of the corporation for the reporting period was a record $111.2 billion. The company called this financial quarter the most successful March period in the company’s history. The record figures confirm the effectiveness of the strategy even against the background of a shortage of chips, which does not allow Apple to quickly increase the volume of component production to meet market demand.

Features and description of new products

In March 2026, Apple’s line of devices expanded significantly. The main announcement was the new MacBook Neo. The laptop is aimed at the mass segment and has the following specifications:

• Processor: Apple A18 Pro
• Display: 13 inches
• RAM: 8 GB

Also, the model range was replenished with the new iPhone 17E and the iPad Air tablet with the M4 chip. In addition, the MacBook Air and MacBook Pro notebook series have been updated to improve user productivity.

In the software segment, a breakthrough is expected at the WWDC 2026 conference in June. Engineers are preparing a large-scale update to Siri, which will introduce the capabilities of artificial intelligence based on the Gemini model from Google, which will make the voice assistant more personal.

Release date and calendar of events

Although the financial results have already been published, the key changes in the company are just beginning. Tim Cook will remain in his position until September 2026. After that, the powers will pass to the new CEO John Ternus. June 2026 will be a landmark period thanks to the presentations of software products at WWDC, which will set the vector for the development of the Apple ecosystem.

Comparison of categories and record segments

An analysis of Apple’s revenue structure shows the dominance of different segments of the ecosystem. The results by category look like this:

The services segment continues to grow at a record pace, becoming the second most important source of income after smartphones.